EA+

EA+ uses TV and social video to target the 50+ traveller. These two spots prove how AI is changing the game for small budget advertisers. Bye bye tired stock footage and hello airplanes in the bedroom! AI was used in the development of these spots two ways. First during the initial exploratory, to create surreal visuals not even considered possible for this budget even a year ago. And then during production, AI was used to create scenes that gave these spots the visual interest they need to punch through the clutter.